In society today, alcohol ads are everywhere. This one in particular, created by Anheuser-Busch, uses humor to catch your attention. Because Natural Light (aka Natty) is one of Anheuser-Busch's cheaper beers, it is more appealing to the younger part of society. They are telling us here that every party needs Natty and when you run out its a problem. Anheuser-Busch also includes a can so you know what to look for when buying this product. They also have a website in the corner to check out other "nattyisms". Such "nattyisms" include:
Nattlecry: a group cheer celebrating the arrival of ice-cold Natural Light at the party
Naturday: the most awesomest day of the week
Natapult: the act of throwing a Natty Light in order to save time and keep your seat